Automotive Digital Marketing Professional Community (ADM)
Welcome Car Dealers, Internet Sales Managers, OEM's and Web Marketing Suppliers
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Jun 11.
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Jun 11.
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Jun 11.
Created by Ralph Paglia Aug 10, 2008 at 8:38am. Last updated by Ralph Paglia Jun 11.
Automotive News Today for July 2, 2009
Automotive News Today for July 1, 2009
Automotive News Today for June 30, 2009
Automotive News Today for June 29, 2009
Automotive News Today for June 26, 2009 211 members
187 members
174 members
122 members
118 members
116 members
114 members
100 members
100 members
97 members
82 members
79 members
75 members
68 members
68 members
64 members
64 members
63 members
62 members
61 members

Unfortunately when it comes down to Internet Sales all I see is price cuts that end up hurting all dealers that are trying to compete for a new client. Many customers in my opinion just look at the...
Tagged: Miami, Florida, Online, Pricing, Sales
Started by Mario Murgado Jr. in MANAGEMENT - Internet Sales, BDC, Sales Team and Organizational Leadership Topics. Last reply by Clarence U Romero 2 hours ago.
Not sure if anyone has ever seen this or anything like it, but I thought it was a novel idea. It tells you for new cars what they are selling for in your area. Check it out: http://truecar.com/in...
Started by Matt Watson in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics. Last reply by Stan Sher Jul 3.
Are you using Craigs List like this? Click this link to get an idea of one of the many ways I customize my Craigs Lists ads; http://cnj.craigslist.org/ctd/1251002549.html Wha are you doing to driv...
Started by Ken Beam in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic Jul 2.
We just completed this free eBook about helping your select the right Live Chat vendor. This is a unbiased report that covers the top 11 questions that you should ask your chat provider before you...
Tagged: dealership, solution, activengage, dealer, chat
Started by Todd Smith in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Todd Smith Jul 2.
Now that the Federal Government's strangely name "Cash For Clunkers" automotive sales stimulus bill has been approved by both the House of Representatives and the US Senate, have you, or your deale...
Tagged: Stimulus Legislation, Automotive Stimulus, Car Sales, Automotive Purchase, Cash For Clunkers
Started by Ralph Paglia in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by ADP Digital Marketing Jul 2.
Every contributing member of ADM knows the answer - or they should; of course we need to give the customer the price. The real question is when, what and how! One advantage that virtual showrooms ...
Tagged: lead, management, process, sales, internet
Started by Philip Zelinger in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, Tools and Suppliers. Last reply by Stan Sher Jul 1.
We just wanted to take a moment to thank Sewell Automotive Companies, and Straightline Automotive for being such outstanding clients and partners. Please check out the videos below to see in their ...
Tagged: dealer, auto, group, sewell, automotive
Started by Blaine Twilley in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic Jul 1.
The Opportunity We are seeking a Vice President of Sales & Operations who will have a critical role in the continuing expansion of our company in the automotive industry. This is a unique oppo...
Started by Susan Burke in HUMAN RESOURCES - Help Wanted, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Jun 30.
OK, heres the deal; Mark Boyd is an automotive digital marketing success story that I have not only befriended over the years, but whom I have come to admire and respect. So, when he recently poste...
Tagged: craigslist, mark boyd, mark boyd craigslist, betrays adm
Started by Ralph Paglia in OPINIONS - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?!. Last reply by Paul Rushing Jun 30.
As a "car guy" turned "ad guy" I have now turned to Internet based technologies and the sales/digital marketing processes that they represent to maximize the R.O.I. for the affiliated automotive ad...
Tagged: Ralph, Paglia, AskPatty.Com, DrivingSales.Com, LLC
Started by Philip Zelinger in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger Jun 26.
Posted by Ralph Paglia on July 3, 2009 at 10:30am

Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers r
… ContinuePosted by NJ SEO Expert on July 2, 2009 at 3:57pm — 1 Comment
Posted by ADP Digital Marketing on July 1, 2009 at 11:00pm

Posted by Jerome H. on July 1, 2009 at 12:00pm

Posted by Joe Angrisano on July 1, 2009 at 10:20am

Posted by Todd Smith on July 1, 2009 at 9:50am — 1 Comment

Posted by Grant Cardone on June 30, 2009 at 6:17pm — 2 Comments
Posted by Ralph Paglia on June 26, 2009 at 3:32am

Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.
Posted by NJ SEO Expert on June 30, 2009 at 12:30pm — 3 Comments

Posted by NJ SEO Expert on June 29, 2009 at 7:29am — 2 Comments
2009 Automotive Internet Roundtable
October 14-16, 2009
Red Rock Resort and Spa
Las Vegas, NV
Register to attend this premier automotive Internet marketing event featuring:
Keynote Address by:
Jim Farley
Vice President of Marketing and Communications
Ford Motor Company
Featuring an excellent lineup of moderators and panelists, including:

Early Bird Registration Open Until September 1!

We look forward to seeing you in Las Vegas!
Join us on
![]()
You can follow the discussion on Twitter using the hashtag #jdpairt

For more information about this Roundtable, please contact:
Stephanie Haina
Phone: 805.418.8607
Fax: 805.418.8566
For more information about sponsorship opportunities, please contact:
Jessica Migdol
Phone: 805.418.8856
Ad Age recently published its list of leading national advertisers for last year and the data highlights some interesting trends among automotive manufacturers. Ad spending has been drifting downward for several years, with most manufacturers marking sharp reductions in 2008. Chrysler, Ford, and Hyundai made the deepest cuts (on a percentage basis), reflecting an urgency to save money in a brutal sales environment, while Honda increased spending by almost 2%.
Over the same period, Internet ad spending had been trending up, especially when viewed as a percentage of total spending. But in 2008, even online took a hit as many OEMs slashed budgets across the board.
Ford’s dramatically reduced online spend is notable – clearly, the company pulled back from many online venues. One the other hand, Honda nearly doubled its spending from the year before.

Despite the cuts, these are still huge numbers, as six OEMs each spent over $1 billion on advertising in 2008. But online still seems overlooked by some. Even though these online figures don’t include paid search, Nissan and Hyundai are directing paltry shares of their overall budgets to the medium.
With the economic recession going strong, vehicles sales still in the tank, and two of these seven OEMs dramatically restructuring, it’s likely that 2009 will show even further cuts in ad spending. Whether manufacturers will commit more fully to online spending remains to be seen
By Bill Visnic
With several industry consultants and analysts predicting U.S. auto sales would exceed a 10-million-unit Seasonally Adjusted Annualized Rate in June - a much-anticipated watershed many believed would signal slumping auto sales are beginning a consistent recovery - the real numbers didn't quite match the optimistic projections.
Instead, June's SAAR not only failed to hit the 10-million mark, the 9.66-million final tally even regressed from May's figure, according to data analysts at Edmunds.com.
One likely (but unintentional) culprit: the new "Cash-for-Clunkers" legislation signed by President Obama on June 24.
By Bill Visnic
It may not come exactly on the Fourth of July, but the Obama Administration is directly threatening some of its own fireworks - the financial kind - if the ever-quickening pace of General Motors Corp.'s bankruptcy procedure isn't concluded by July 10.
That's barely six weeks since the automaker filed for Chapter 11 bankruptcy protection on June 1.
By Dale Buss, Michelle Krebs and Bill Visnic
Automakers expressed more optimism about the U.S. car market despite the fact that overall sales in June fell by 28 percent compared with a year ago, to 859,420 vehicles. That represents only a slight improvement in year-ago comparisons over results for the first five months of this year.
Jesse Toprak, executive director of Industry Analysis for Edmunds.com, characterized the month cautiously. "It means, if nothing else, that things are not getting any worse, although things are not getting that much better, either. There was a lot of volatility, but there were signs of life."
Toprak added that June was "probably the best retail-demand month of the year."
General Motors announced a 72-hour sale offering zero-interest financing for 72 months on some 2009 and 2010 models to get the second half off to a quick start.
In addition, GM is promoting its 74 models eligible for the Cash for Clunkers program to kick in later this month.
ADM serves Car Dealers and Automotive Professionals as an exchange for strategy, tactics, resources and networking within the auto industry.
July 14, 2009 at 8:45am to July 15, 2009 at 12:30pm – Four Points Sheraton O'Hare
July 15, 2009 from 6pm to 9pm – SHOW ROOM @ JERSEY CITY FORD
July 22, 2009 from 8:30am to 4:30pm – Renaissance Dallas North - Richardson Texas
August 12, 2009 to August 13, 2009 – The Westin South Coast Plaza - +1 714 540 2500
October 14, 2009 at 11am to October 16, 2009 at 2pm – Red Rock Resort and Spa

Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.

Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly For Ford and Lincoln Mercury dealers; provides tools, resources and guidance on best practices for Internet Sales Managers, Business Development Centers and Internet Lead Management.
FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive a Ford sponsored analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.



It is no secret that the used-car market is sustaining many dealerships across the country as the public is inquiring less and less on new cars. Unfortunately, this increase in activity does not necessarily translate into more sales if the opportunities are not being handled correctly.
© 2009 Created by Ralph Paglia