Automotive Digital Marketing Professional Community (ADM)

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How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Jun 11.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Jun 11.

How to get YOUR Video Featured on ADM

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Automotive News Video Feed with Digital Marketing and Advertising Video Clips of interest to Internet Sales Managers

Lear Chap. 11 Near (7/2/09)

Automotive News Today for July 2, 2009

Will Dodge, Alfa Link? (7/1/09)

Automotive News Today for July 1, 2009

Will June Sales Rise? (6/30/09)

Automotive News Today for June 30, 2009

Fiat Brand Returns (6/29/09)

Automotive News Today for June 29, 2009

Up In The Air Again? (6/26/09)

Automotive News Today for June 26, 2009

ADM Provides a Place for Automotive Digital Marketing Suppliers to present their solutions to influential auto industry thought leaders in an unbiased, uncensored and open format



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How Did The ADM Professional Community Concept Originate?

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues after having a negative experience with a site that portended to be an automotive professional community...

Unlike many sites commissioned with serving automotive professionals, we keep ADM "wide open" in both heart and mind, with little moderation and even less censorship. From its inception, the ADM Community has been about letting people reveal their true nature, their thoughts, beliefs, strategies, practices, ideals, contact info, business propositions and tools...

This online community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. In 1982 Tom Lesard made me promise to return in kind the leadership and mentoring that he so generously provided me with. I had asked him how I could repay him for teaching me how to REALLY interpret dealership financial statements from a management perspective. Tom's life, and those of two passengers, was cut short when the plane he was piloting crashed on approach to the general aviation airport in Kearney Mesa. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscientious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders.
Automotive Digital Marketing Professional Community (ADM) That's why ADM was created, to provide an open source of strategies, tactics, email templates, phone scripts, reporting spreadsheets, SEO practices, job descriptions, pay plans, images, videos and, well, anything else that we can think of that could help any of us do a better job of finding customers and selling more cars!


Automobiles Blogs - Blog Rankings
Because, if we all share these tools and insights for the purpose of raising the overall level of professional capability in the auto industry... In the end, we will have accomplished a lot, including making all of us who participate in the ADM Professional Community "experiment" more successful, better paid and most importantly, the beneficiaries of a greater degree of professional respect from our colleagues and coworkers within our chosen field of endeavor... Selling cars and making stars!

Top Blogs
Automobile

Digital Dealer Magazine's Automotive Marketing and Online Advertising News and Best Practice Articles for Car Dealers, Internet Sales Managers and OEM Interactive Marketing Professionals

Car makers see end to sales slide

The three biggest car makers in America called a bottom to the long decline in U.S. auto sales as the industry reported its smallest monthly sales drop this year, The Wall Street Journal reports. New-vehicle sales in June fell 28 percent from a year earlier to 860,000 cars and light trucks, according to the market-research firm Autodata Corp. That would be the smallest decline in any month this year. "We believe the industry is moving beyond the bottom," said Bob Carter, group vice president of Toyota Motor Co. in the U.S. "The weak economy's grip on the auto industry appears to be lessening." 

Kbb.com names most-researched new-vehicles in first-half '09

Kelley Blue Book said the Honda Accord was the most-researched new-vehicles for the first half of 2009.  kbb.com is one of the most trafficked automotive research sites with more than 12 million visits per month, so which specific vehicles consumers are checking out on the site has become a leading indicator of sales patterns for manufacturers, Kelley says.  Kbb.com's top 20 Most-Researched New Vehicles for First-Half of 2009 had Japanese models taking the first nine spots followed by Ford Mustang and No. 10.

Warning issued about 'Cash For Clunkers' online scams

The recent passage of the "Cash For Clunkers" bill has sparked a nationwide wave of interest in the program, which provides up to $4,500 to car-owners who trade in their old "clunker" for a new, more fuel efficient alternative. However, the flood of enthusiasm for the program has led to the emergence of scams targeting car owners looking to benefit from the program.  CashForClunkersInformation.org, a consumer information site that has educated the public about the new program since its inception, has issued a warning to consumers and is providing specific instructions on how to avoid scams on their Web sites.

GM deadline crucial

The U.S. Treasury Department could stop financing General Motors Corp.'s restructuring, forcing the automaker to liquidate, if a sale of GM's best assets is not approved by July 10, President and CEO Fritz Henderson testified Tuesday in U.S. Bankruptcy Court, The Detroit News reports.  Emphasizing the deadline puts pressure on the court to endorse the sale quickly. The Obama administration set it as a way to ensure that the sale, with so many participants, doesn't fall apart, a person familiar with the matter said. But it is unlikely that the administration would push GM into liquidation, absent a major setback, given that it has agreed to invest $50 billion in the automaker's rescue.  During bankruptcy proceedings earlier this month, Chrysler LLC reiterated that it had a firm government deadline to sell its good assets to Italy's Fiat SpA, which helped keep the case on track for a speedy emergence of the new Chrysler Group LLC. Like Chrysler, GM is using Section 363 of the Chapter 11 bankruptcy code, which allows it to divide its assets and sell the best to form a new GM; the bad assets remain in court as part of the old GM to be liquidated.

The ADP Digital Marketing Group offers Automotive Digital Marketing Program Implementation Consulting and a 2 Day Digital Advertising DIY Campaign Launch Program for Car Dealerships and Automotive Dealer Groups

Automobile

Digital Automotive Trends and Insights from Razorfish

Wikitude on wheels: Toward vehicular augmented reality

I recently picked up the T-mobile G1 running the Android OS and for the past few weeks have been comparing it side-by-side with a jail-broken iPhone still on AT&T. There are a lot of great applications for Android that have been created so far -- such as Ecorio (profiled in ...

How automotive marketers can leverage digital video technologies

Automotive marketing sits at a crossroads. As if macroeconomic conditions weren’t enough of a challenge, key media channels like TV are being subjected to radical transformation, including viewer fragmentation, ad avoidance behavior and fundamental shifts in the business models of all sides of the ecosystem. Auto marketers have historically ...

Can high tech save Chrysler?

At January’s Detroit Auto Show, Chrysler offered a forecast around the automaker's uconnect telematics system. The prototype: a touch-screen display that gives intuitive access to a fully connected hub, seamlessly merging a driver’s life inside and outside the car. We’re not there yet, but we’re getting closer: At the New York ...

Ford bets on social media for its next American compact

Next year, the Ford Fiesta makes its U.S. debut. The superefficient, sporty compact has proved enough of a success in Europe and Asia to draw the attention of American drivers, and their newfound thirst for all things small. It’s become an object of transatlantic envy — much of it expressed ...

Ford envisions wheels for the wired family

At the 2009 New York International Auto Show, Ford Motor Company (one of Razorfish’s clients) unveiled the Transit Connect Family One Concept. As with much of Ford’s conceptual thinking lately, connectivity assumes as much importance as cargo space or gas mileage. The production version of Transit Connect is a super-efficient, maneuverable ...
 

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The quick response is the way to go. I don't know in your states, but in the state of NJ, and I am pretty sure in allot of states now, it's illegal to quote a price based on a higher finance rate. You can offer a special rate, or special price, bu...
Stan Sher is now friends with Scott Empringham and Clarence U Romero2 hours ago
Sean V. Bradley and Ralph Paglia are now friends2 hours ago
Mario Murgado Jr. and Donna Lawlis were featured3 hours ago
Mike Warwick joined Ralph Paglia's group15 hours ago
This group is all about how automotive sales professionals handle web leads, phone leads and showroom visitor leads that originated with Digital marketing activities.
We try to get them in faxing or emailing the invoice,then go up from there,try it you will make more gross !
JOHN GURU is now friends with Andres (Andrew) Bustillos and Blair J. Monroe21 hours ago
Thank you very much for your input. Both Ideas sound very good and its very similar to what we are working towards achieving. I personally think that your new approach with the fassst call back will definitely work. The critical factor is the imme...
I have a similar situation as you do. I Work for a Ford dealership, in a metroplex that has about 10+ Dealers with in 35 Miles. I have noticed a few things over the years. If you get them on the phone first, you are less likely to even have to dis...
Paul Rushing updated their profile23 hours ago
Ralph, we made it back to Dallas. It was great talking to you yesterday with regards to our products. Have a great 4th, we will catch up on Monday.
Curtis A. DeGroote joined Ralph Paglia's groupyesterday
Using DealerRater.com as part of an automotive digital marketing reputation management strategy.
WIDESTORM DEALER RESULTS May was a great month for our WideStorm Dealers! Last month our dealers experienced great results by making slight changes to their Internet sales process and using our incredibly simple technology. Check out some of th...
Jack Behar updated their profileyesterday
Mario Murgado Jr. updated their profile photoyesterday
Mario Murgado Jr. added a discussionyesterday
Unfortunately when it comes down to Internet Sales all I see is price cuts that end up hurting all dealers that are trying to compete for a new client. Many customers in my opinion just look at the bottom line and not the overall value and package...
Jeff Kershner and Sean V. Bradley are now friendsyesterday
Scott Empringham added 2 videosyesterday
Viral Marketing Campaign, Website...all done by Flash Point.

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Automotive Digital Marketing Forum

Mario Murgado Jr.

Where do you draw the line in Internet Sales? 4 Replies

Unfortunately when it comes down to Internet Sales all I see is price cuts that end up hurting all dealers that are trying to compete for a new client. Many customers in my opinion just look at the...

Tagged: Miami, Florida, Online, Pricing, Sales

Started by Mario Murgado Jr. in MANAGEMENT - Internet Sales, BDC, Sales Team and Organizational Leadership Topics. Last reply by Clarence U Romero 2 hours ago.

Matt Watson

New Car Pricing Tool from TRUECAR 16 Replies

Not sure if anyone has ever seen this or anything like it, but I thought it was a novel idea. It tells you for new cars what they are selling for in your area. Check it out: http://truecar.com/in...

Tagged: pricing, inventory

Started by Matt Watson in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics. Last reply by Stan Sher Jul 3.

Ken Beam

Who`s using Craigs List like this? More marketing madness from Ken Beam!

Are you using Craigs List like this? Click this link to get an idea of one of the many ways I customize my Craigs Lists ads; http://cnj.craigslist.org/ctd/1251002549.html Wha are you doing to driv...

Started by Ken Beam in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic Jul 2.

Todd Smith

Free eBook Choosing Your Live Chat Vendor 2 Replies

We just completed this free eBook about helping your select the right Live Chat vendor. This is a unbiased report that covers the top 11 questions that you should ask your chat provider before you...

Tagged: dealership, solution, activengage, dealer, chat

Started by Todd Smith in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Todd Smith Jul 2.

Ralph Paglia

Cash For Clunkers Program - Has Your Dealership Made Any Plans Regarding "Cash For Clunkers" Auto Sales Stimulus Legislation? 11 Replies

Now that the Federal Government's strangely name "Cash For Clunkers" automotive sales stimulus bill has been approved by both the House of Representatives and the US Senate, have you, or your deale...

Tagged: Stimulus Legislation, Automotive Stimulus, Car Sales, Automotive Purchase, Cash For Clunkers

Started by Ralph Paglia in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by ADP Digital Marketing Jul 2.

Philip Zelinger

To Price - or Not To Price; that is the question! 163 Replies

Every contributing member of ADM knows the answer - or they should; of course we need to give the customer the price. The real question is when, what and how! One advantage that virtual showrooms ...

Tagged: lead, management, process, sales, internet

Started by Philip Zelinger in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, Tools and Suppliers. Last reply by Stan Sher Jul 1.

Blaine Twilley

Thank You to Sewell and Straightline from eCarList

We just wanted to take a moment to thank Sewell Automotive Companies, and Straightline Automotive for being such outstanding clients and partners. Please check out the videos below to see in their ...

Tagged: dealer, auto, group, sewell, automotive

Started by Blaine Twilley in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic Jul 1.

Susan Burke

Looking for a Vice President & General Manager

The Opportunity We are seeking a Vice President of Sales & Operations who will have a critical role in the continuing expansion of our company in the automotive industry. This is a unique oppo...

Started by Susan Burke in HUMAN RESOURCES - Help Wanted, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Jun 30.

Ralph Paglia

Mark Boyd Betrays ADM Members? Is He Guilty? What's Your Opinion? 63 Replies

OK, heres the deal; Mark Boyd is an automotive digital marketing success story that I have not only befriended over the years, but whom I have come to admire and respect. So, when he recently poste...

Tagged: craigslist, mark boyd, mark boyd craigslist, betrays adm

Started by Ralph Paglia in OPINIONS - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?!. Last reply by Paul Rushing Jun 30.

Philip Zelinger

Sell More Cars And Extend Your SEO With Video And 3rd Party Inventory Websites 4 Replies

As a "car guy" turned "ad guy" I have now turned to Internet based technologies and the sales/digital marketing processes that they represent to maximize the R.O.I. for the affiliated automotive ad...

Tagged: Ralph, Paglia, AskPatty.Com, DrivingSales.Com, LLC

Started by Philip Zelinger in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger Jun 26.

Automotive Digital Marketing Professional Community is Proud to be Sponsored by:

Blog Posts

Ralph Paglia

Ford Social Media Marketing Leads 2011 Ford Fiesta New Model Launch


Ford bets on social media for its next American compact

Next year, the Ford Fiesta makes its U.S. debut. The superefficient, sporty compact… Continue

Posted by Ralph Paglia on July 3, 2009 at 10:30am

NJ SEO Expert

Hyundai Advances Dealers $4,000 For Cash for Clunkers Trades Now



Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers r

Continue

Posted by NJ SEO Expert on July 2, 2009 at 3:57pm — 1 Comment

Jerome H.

Can You Sell Cars Using Social Media?



Yes you can!

With a bit of trial and error I was able to prove that you can indeed sell cars using social media sites like mySpace, Facebook and… Continue

Posted by Jerome H. on July 1, 2009 at 12:00pm

Joe Angrisano

Herb Chambers Marketing - Case Study


The Herb Chambers program represents a very interesting 14 months of intense work, agile thinking and automotive immersion.

The Herb Chambers initiative was a mix of standard practices and innovation unique to automotive digital marketing.

Please… Continue

Posted by Joe Angrisano on July 1, 2009 at 10:20am

Todd Smith

The Continued Erosion of your Showroom Traffic


Measuring our showroom traffic has always been one of the key indicators into the health of our dealership and our marketing efforts. Everyday countless dealership managers still walk down to the desk and look at the log wondering how many ups they had for the day and t… Continue

Posted by Todd Smith on July 1, 2009 at 9:50am — 1 Comment

Grant Cardone

Emails May Be Killing Your Chance at Success by Grant Cardone


EMAILS AND TEXT MESSAGING ARE NOT A REPLACEMENT FOR PHONE CALLS AND PERSONAL VISITS! YOUR RELIANCE ON ELECTRONIC COMMUNICATION MAY BE KILLING YOUR CHANCE OF CREATING SUCCESS.
Businesses and individuals are becoming overly dependent upon emails and text messaging, incorrectly replacing phon… Continue

Posted by Grant Cardone on June 30, 2009 at 6:17pm — 2 Comments

Ralph Paglia

C.A.R.S. Cash For Clunkers Dealer Advertising Packages from ADP Digital Marketing


ADP Digital Advertising is offering a "Turn Key" Cash For Clunkers Digital Marketing Program ofr dealers who would like to drive more showroom and website traffic, phone calls and leads by levera… Continue

Posted by Ralph Paglia on June 26, 2009 at 3:32am

NJ SEO Expert

Car Dealers Warned About Starting CARS Too Early



Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.



Here is the… Continue

Posted by NJ SEO Expert on June 30, 2009 at 12:30pm — 3 Comments

NJ SEO Expert

Toyota Positioned Well For Cash for Clunkers Sales Race



Since data collection started, Toyota has remained the leading brand on the www.CashForClunkersFacts.com website for new car interest. The data is based on consumer requests to have a local car dealer call… Continue

Posted by NJ SEO Expert on June 29, 2009 at 7:29am — 2 Comments

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J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Bringing Buyers Back: Maximizing the Customer Experience in a Challenging Market

2009 Automotive Internet Roundtable
October 14-16, 2009
Red Rock Resort and Spa
Las Vegas, NV
 
Register to attend this premier automotive Internet marketing event featuring:

  • Leading-edge information on the automotive Internet marketplace
  • Industry updates and forecasts
  • Networking with key industry professionals


Keynote Address by:
Jim Farley
Vice President of Marketing and Communications
Ford Motor Company

Featuring an excellent lineup of moderators and panelists, including:

  • Joel Ewanick - VP of Marketing, Hyundai Motor America
  • Angie Sherrell - VP and General Manager, GS Marketing Incorporated
  • Mary Butler - Senior Content Strategist, Razorfish
  • Mike McFall - President, Intellichoice
  • Clayton Stanfield - Senior Manager Dealer Training, eBay Motors
  • Michael Yang - Venture Partner, Comcast Ventures
  • Jon Schulz - Senior Vice President, Specific Media
  • Jared Hamilton - CEO and Founder, Drivingsales.com
  • Peter Crofut - Team Manager of West and Central Region, Google
  • Dean Donald - Digital Experience Strategist, Eyeblaster
  • Sarah Ripmaster - VP of Automotive Sales, Pointroll
  • Mike Cassidy - President and CEO, Undertone Networks

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Early Bird Registration Open Until September 1!
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We look forward to seeing you in Las Vegas!

 

 

 

Join us on
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You can follow the discussion on Twitter using the hashtag #jdpairt

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For more information about this Roundtable, please contact:
Stephanie Haina
Phone: 805.418.8607
Fax: 805.418.8566

For more information about sponsorship opportunities, please contact:
Jessica Migdol
Phone: 805.418.8856

Manfacturers Even Cut Online Ad Spending in 2008

Ad Age recently published its list of leading national advertisers for last year and the data highlights some interesting trends among automotive manufacturers.  Ad spending has been drifting downward for several years, with most manufacturers marking sharp reductions in 2008.  Chrysler, Ford, and Hyundai made the deepest cuts (on a percentage basis), reflecting an urgency to save money in a brutal sales environment, while Honda increased spending by almost 2%.

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Over the same period, Internet ad spending had been trending up, especially when viewed as a percentage of total spending.  But in 2008, even online took a hit as many OEMs slashed budgets across the board.

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Ford’s dramatically reduced online spend is notable – clearly, the company pulled back from many online venues.  One the other hand, Honda nearly doubled its spending from the year before.

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Despite the cuts, these are still huge numbers, as six OEMs each spent over $1 billion on advertising in 2008.  But online still seems overlooked by some.  Even though these online figures don’t include paid search, Nissan and Hyundai are directing paltry shares of their overall budgets to the medium.

With the economic recession going strong, vehicles sales still in the tank, and two of these seven OEMs dramatically restructuring, it’s likely that 2009 will show even further cuts in ad spending.  Whether manufacturers will commit more fully to online spending remains to be seen

Edmunds AutoObserver Articles

Industry Fails to Climb Back to 10-Million SAAR; Culprit Likely Cash For Clunkers

By Bill Visnic

CARS logo - 220.JPGWith several industry consultants and analysts predicting U.S. auto sales would exceed a 10-million-unit Seasonally Adjusted Annualized Rate in June - a much-anticipated watershed many believed would signal slumping auto sales are beginning a consistent recovery - the real numbers didn't quite match the optimistic projections.

Instead, June's SAAR not only failed to hit the 10-million mark, the 9.66-million final tally even regressed from May's figure, according to data analysts at Edmunds.com.

One likely (but unintentional) culprit: the new "Cash-for-Clunkers" legislation signed by President Obama on June 24.

Feds: No More Dough if GM Bankruptcy Not Final By July 10

By Bill Visnic

GM logo - 119.JPGIt may not come exactly on the Fourth of July, but the Obama Administration is directly threatening some of its own fireworks - the financial kind - if the ever-quickening pace of General Motors Corp.'s bankruptcy procedure isn't concluded by July 10.

That's barely six weeks since the automaker filed for Chapter 11 bankruptcy protection on June 1.

Led by Surging Ford, June Sales Ratcheted Reassuringly

June 2009 Big 7 Sales Graphic.jpgBy Dale Buss, Michelle Krebs and Bill Visnic

Automakers expressed more optimism about the U.S. car market despite the fact that overall sales in June fell by 28 percent compared with a year ago, to 859,420 vehicles. That represents only a slight improvement in year-ago comparisons over results for the first five months of this year.

Jesse Toprak, executive director of Industry Analysis for Edmunds.com, characterized the month cautiously. "It means, if nothing else, that things are not getting any worse, although things are not getting that much better, either. There was a lot of volatility, but there were signs of life."

Toprak added that June was "probably the best retail-demand month of the year."

GM Kicks Off Second Half With 72-Hour Sale

2009 Pontiac G8 - 240.JPGGeneral Motors announced a 72-hour sale offering zero-interest financing for 72 months on some 2009 and 2010 models to get the second half off to a quick start.

In addition, GM is promoting its 74 models eligible for the Cash for Clunkers program to kick in later this month.

eMarketer Digital Marketing Research and Analysis

Click! So What?

Gian Fulgoni Chairman comScore

No Exploding Sales This Independence Day

Life, liberty and the pursuit of a retail boost.

Delivering Digital Marketing

Karin von Abrams eMarketer Senior Analyst Friends, not cannibals.

Medical Patients Consult the Internet

Is there a doctor online?

No Global Ad Recovery Until 2010

Buckle up. Bumpy road ahead.

Looking at Hispanic Behavior Online

Dr. Felipe Korzenny Director of the Center for Hispanic Marketing Communication Florida State University

What Ad Agency Clients Think

Why clients move.

The Controversy over Personalized Ads

“Ask and ye shall receive.”

The Challenges of Cross-Channel Marketing

Attacking from different angles.

Looking into the Future of Digital Marketing

Karin von Abrams Senior Analyst
 
 

ADM serves Car Dealers and Automotive Professionals as an exchange for strategy, tactics, resources and networking within the auto industry.

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Solution Descriptions and resources shown below are selected based on value to ADM members, and a superior level of support and content contribution to the ADM Community. Send Link recommendations and descriptions to Ralph Paglia.

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Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!


Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.


cash for clunkers bill

VinSolutions has been a major content contributor to the ADM Professional Community and we are proud of their active participation. Their dealer inventory marketing and lead management tools are highly rated by ADM members.

Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

Automobiles Blogs - Blog Rankings

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AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.


Ford National eBusiness Weekly For Ford and Lincoln Mercury dealers; provides tools, resources and guidance on best practices for Internet Sales Managers, Business Development Centers and Internet Lead Management.


FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive a Ford sponsored analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.

Automobile

Automotive Marketing and Advertising News Feed for Car Dealers and Interactive Marketing Managers

DealerAdvantage Marketing, Interactive Advertising and Internet Sales Management Best Practices from Cars.com

Create More Sales from Your Used-Car Phone Calls

By Bobby Malatia, Kain Automotive

It is no secret that the used-car market is sustaining many dealerships across the country as the public is inquiring less and less on new cars. Unfortunately, this increase in activity does not necessarily translate into more sales if the opportunities are not being handled correctly.

Let’s Get Personal

By Richard F. Libin, Ward's Dealer Business For many, the internet and the ease of email and texting are seen as magic bullets that help speed car sales and lower overhead.

Cars.com Podcast

As a salesperson, you know the important role price plays in the sales process. So why leave it to chance? While some dealers use intuition or wishful thinking to price their cars, others rely on sophisticated internet-based tools. To calculate the price, these tools take several key factors into account: local supply and demand; the [...]

Ralph Paglia can be booked for Consulting and Speaking Engagements. Get Guidance from the leading Automotive Digital Marketing, Advertising and Internet Sales Guru!

2011 Ford Fiesta Movement Social Marketing Campaign Feed

BAHAHAHA. Nice going, TweetSpam. Anywho, got my 3rd #fiestamovement tshirt. Its hilarious. (PS- I'm hoooome....)

BAHAHAHA. Nice going, TweetSpam. Anywho, got my 3rd #fiestamovement tshirt. Its hilarious. (PS- I'm hoooome....)

http://twitpic.com/9ekob - Found a new kind of chips: kay and ray's dark chips made with real lard! #fiestamovement

http://twitpic.com/9ekob - Found a new kind of chips: kay and ray's dark chips made with real lard! #fiestamovement

back in Austin and back to work. Time crunch for the Salon! http://tinyurl.com/salon711 #fiestamovement

back in Austin and back to work. Time crunch for the Salon! http://tinyurl.com/salon711 #fiestamovement

@bebeschmebe i have mine all ready and im going to kill it. #fiestamovement

@bebeschmebe i have mine all ready and im going to kill it. #fiestamovement

is awaiting mission 3 details... #fiestamovement

is awaiting mission 3 details... #fiestamovement

filming our new series today in Yreka, CA - we should hook up! #fiestamovement

filming our new series today in Yreka, CA - we should hook up! #fiestamovement

Back from my tour of the dirty jerz.. Sea isle, wildwood, and atlantic city all in one day!! #fiestamovement

Back from my tour of the dirty jerz.. Sea isle, wildwood, and atlantic city all in one day!! #fiestamovement

It took us 45 hours, but we have arrived in Leesburg, Virginia. Goodnight. #fiestamovement

It took us 45 hours, but we have arrived in Leesburg, Virginia. Goodnight. #fiestamovement

http://twitpic.com/9een4 - I kinda wanna go here - maybe another trip! LOVE this pic of the Clintons. #fiestamovement

http://twitpic.com/9een4 - I kinda wanna go here - maybe another trip! LOVE this pic of the Clintons. #fiestamovement

Girl at Arkansas Welcome Center was SO NICE. :) #fiestamovement

Girl at Arkansas Welcome Center was SO NICE. :) #fiestamovement

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